Previously known as San Sebastian Food, Mimo now has expanded into multiple cities across Spain. To support their expansion plans we have devised a brand strategy and we developed a brand identity that repositioned them as curators of food and travel experiences for the whole of Spain and beyond.
Inspired by the architecture of the scheme — the contrast between new and old materials and textures within the architect’s pallet — we have created a sleek and contemporary brand identity to launch a boutique office development situated at the intersection of Shoreditch, Spitalfields and the City.
How do you promote a new landmark scheme in the heart of Old Street in a way that engages the local community? Authentically promoting awareness through interaction and building conversation rather than just pushing another sales message?
Islington Square will be a vibrant, mixed-use village in the heart of Islington. The scheme being developed by Sager and designed by CZWG combines an Edwardian Postal sorting office with contemporary flamboyant new architecture. When complete Islington Square will provide over 350 apartments and 150,000 sq ft of retail.
The Festival Of Culture was a 4 day festival held in the heart of Islington for the local community which featured an extensive programme of cultural activities. We were asked to develop a fun and bold identity.
In 2012, London’s heritage cashmere brand N.Peal came to us with the brief to reinvigorate its brand identity and positioning within the luxury market, for the first time since being bought and rebranded in 2007.
Background Bars is a creative agency offering bar management and production for various kinds of events in London. They also provide bespoke bar design and manufacture, whilst creating innovative and delicious seasonal drinks.
As part of the wider N. Peal re-branding initiative, we were asked to re-build the brand’s e-commerce website. This proved to be a winning success; conversion rates improved by 138%, total revenue was up by 233% over the first quarter and unique purchases rose by 368%.
Pernod Ricard came to us with a brief that was three-fold: Communicate the values of one of their strategic prestige brands, Royal Salute; convey the brand’s strong connection to the game of polo via the Royal Salute World Polo platform and create global merchandising guidelines and marketing collateral for the launch of a limited edition product: The Polo Batch.
Enigmatic venturer Éric Cosson came to us with an idea for a range of high-end skincare products. They would be made using effective concentrations of precious and unusual ingredients such as oyster extract and snake venom, sourced from all over the world.
Lola’s make hand crafted cupcakes and sell them from their counters in Mayfair, Topshop, Harrods and Selfridges. They also bake cupcakes and bring them round to your house, which is even more convenient!