Branding, Strategy, Packaging, Print, Art Direction, Digital

New North

We're big coffee drinkers here so we jumped at the chance to help a founder of a unique, new 'nitro' cold brew.

Our research took us into the existing coffee market and the emerging cold brew sector. From there we defined a proposition for the brand, aiming it at those that want more out of life. The name – New North – captures the nomadic lifestyle and freedom that nitro cold brew allows. The brand direction was rolled out across a range of supporting materials and a bold, adventurous art-direction captures the lifestyle for this brave new product.

newnorth.coffee

Branding

New North - Branding
New North - Branding

Packaging

New North - Packaging
New North - Packaging

Collateral

New North - Collateral
New North - Collateral

Icons

New North - Icons

Art Direction

New North - Art Direction
New North - Art Direction

Website

New North - Website
New North - Website