Branding, Strategy, Packaging, E-Commerce website
In 2012, London’s heritage cashmere brand N.Peal came to us with the brief to reinvigorate its brand identity and positioning within the luxury market, for the first time since being bought and rebranded in 2007.
The brand has been in existence since 1936, with a flagship boutique in Mayfair’s Burlington Arcade.
Together we outlined a new brand vision which is designed to appeal to the creative, younger market in addition to its loyal customer base. We introduced a contemporary look and feel to N.Peal’s brand identity inspired by the brand’s art deco heritage, extending to a new global e-commerce platform, packaging, in-store point of sale and business stationery.
With all new brand concepts currently in circulation, we are very excited to see the brand thrive and continue to amplify its presence within the luxury sector.