Brand Identity, Art Direction, Interactive Installation, Website

The Bower

The Bower is a new landmark quarter in the heart of London’s tech-hub – Old Street – that promises to improve the area with 330,000 sq ft of regenerated office and retail space. We were asked by Helical Bar and Crosstree Real Estate Partners to name the scheme, create its brand identity and marketing.

We wanted to promote this landmark scheme in a way that engaged the local community and built awareness through authentic interactions and conversations.

We first created a bold and visually relevant brand - ‘The Bower’. We then created ‘The Mood Stream’, an interactive installation that engages with the tech-savvy local community via Twitter and embodies the areas open-minded spirit. The brand identity was built around this technology innovation, incorporating the computer generated patterns and visuals into the identity.

Branding

The Bower - Branding
The Bower - Branding

Marketing Collateral

The Bower - Marketing Collateral
The Bower - Marketing Collateral

Flyers

The Bower - Flyers

Website

Website Gallery

Featuring a floorplan navigation to help spatial orientation

360 degrees view

Slider to see the entirety of the new development

The Mood Stream

The Mood Stream responds directly to local Twitter activity and translates tweets into colourful animations in realtime. The Mood Stream drives engagement and has encouraged influencer’s in the tech and creative communities to comment and engage with the development.