Brand Strategy & Identity, Art Direction, Stationery, Design & Develelopment
Background Bars is a creative agency offering bar management and production for various kinds of events in London. They also provide bespoke bar design and manufacture, whilst creating innovative and delicious seasonal drinks.
Tasked with creating a new visual identity for the company, we chose to play with a literal interpretation of the brands name: Background Bars. We developed a set of patterns – bars in the background. To let the colourful and vibrant event images stand out, black and white was chosen as brand colours. The new identity was applied to their stationary and website.