Ain't nobody got time for that?
Brand Identity, Art Direction, Packaging, Website
Islington Square will be a vibrant, mixed-use village in the heart of Islington. The scheme being developed by Sager and designed by CZWG combines an Edwardian Postal sorting office with contemporary flamboyant new architecture. When complete Islington Square will provide over 350 apartments and 150,000 sq ft of retail.
Sager approached Campbell Hay with a brief to name the scheme and create a strong identity for the development.
Branding & Packaging
The name emphasises the scheme’s central Islington location and also reenforces the relationship between the site and surrounding garden squares.
Inspired by the original Edwardian architecture; the logo was created by carefully redrawing elements of the carved brickwork found around the site. The logo is complemented by the contemporary use of colours, typography, and layouts.
Bold art-direction across apartment, retail and scheme imagery was also give the marketing a distinct feel.
We approached key contemporary figures within the local cultural industries and asked them what they loved about living and working in Islington. The results were captured in a series of beautiful videos which can be found on the website and within convenient pocket sized guide books that were distributed around the area.
Neighbourhood and curated walks