Brand Identity, Packaging, Art Direction
Lola’s make hand crafted cupcakes and sell them from their counters in Mayfair, Topshop, Harrods and Selfridges. They also bake cupcakes and bring them round to your house, which is even more convenient!
Lola’s needed a captivating brand identity, both to support the popularity of their offering and to grow their business. They needed an identity that could be as varied as their cupcakes.
We came up with the line ‘Hand Crafted Cupcakes’ to communicate the essence of what they do and how much attention goes into each product. We then designed an identity that illustrated and enhanced the nature of their business across all media - from a sugar coated logo, to pastel-coloured stationery and packaging. We extended the idea to the interiors of their Mayfair, Harrods and Selfridges locations and even designed - quite literally - the icing on the cakes.