Brand Strategy & Identity, Art Direction, Photography, Packaging

Mimo

What does a company do when the city it’s named after is no longer big enough for its ambitions? This is the challenge San Sebastian Food asked us to help them solve as they expanded into multiple cities across Spain.

San Sebastian Food has a loyal following as a market leader in food and travel experiences in the city. But to support their expansion plans we needed to devise a brand strategy that repositioned them as curators of food and travel experiences for the whole of Spain and beyond.

Through a series of workshops and discussions with the client we honed in on the name ‘Mimo’, which comes from a Basque word used in cooking to describe the care, respect and attention that goes into their unique cuisine.

For Mimo we developed a brand identity and supporting material inspired by the geographical and cultural cues from each unique destination; from San Sebastian’s rugged Atlantic coastline to Mallorca’s rustic and mountainous interior.

Branding

Mimo - Branding
Mimo - Branding

Packaging

Mimo - Packaging
Mimo - Packaging

Collateral

Mimo - Collateral
Mimo - Collateral
Mimo - Collateral

Art Direction

Mimo - Art Direction
Mimo - Art Direction
Mimo - Art Direction