Work Process About

How We Work How We Work

We work as partners, uncovering insights, defining propositions and developing narratives that are brought to life with precision and imagination. Our goal is to build emotionally engaging brands that add value and create measurable growth.

Process - Campbell Hay
Our Process


We get a complete understanding of the challenge and take time to gather insight from stakeholders, partners and relevant audiences through conversation, interviews, research and trend analysis.



We distil the insights into clear ideas that are then shaped into an actionable and comprehensive brand strategy, setting out clear values, behaviours, purpose and proposition.



We develop a clear and compelling brand visual identity and tone of voice that will articulate the redefined purpose and vision and help establish a distinct and differentiating market presence.



With a digital-first approach, we apply the visual and verbal identity to content and experiences that will engage with and delight your audiences across the most relevant channels.