Lab+Bone have developed a solution to give owners hope if their dog is stolen. Instead of chips, Lab+Bone’s pioneering approach creates a permanent record of a dog’s DNA and has it stored cryogenically, so if a dog gets stolen, its owners can retrieve the DNA to prove the stolen dog’s identity.
The Brief
The founders at Lab+Bone approached us to develop a distinct brand identity and a complete range of packaging that would encompass all the various stages of the owner journey, from the first contact through to follow-up and the ongoing support for their customers.
The Solution
Our design approach to this new brand was to use scientific rigour and the vernacular of the laboratory to create a sense of clarity and confidence. A systematic approach to typography creates inherent structure and the use of a soft colour palette adds a note of reassurance and quiet expertise.
Client
- Lab+Bone
Industry
![Lab+Bone](https://cdn.sanity.io/images/w29xoird/production/e7ffa7f2dd3a3b7c65cd900b49e4a624b224fc0d-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/546246048beda4b62571545b74c5c032271e75d8-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/ebec89f7bf615071cc931d45c3d1a51eaddc3bb8-2250x1500.jpg)
Replacing the word ‘and’ in the monospace logo, the ‘+’ symbol references the scientific iconography that underpins the brand.
![](https://cdn.sanity.io/images/w29xoird/production/5ba9d0fc3c58cf977fd4e0e86c66d2631d382a3d-3000x2000.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/ad1e2541f038020d76f1f985a1ccbfec77b1cd2a-3000x2000.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/fcdca9f77e8bf3afdcbf77c4fa6c7b229fe9d142-3000x2000.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/c654bb9c9677a1300b005d438e9438f447ad2772-3000x2000.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/29d37492aec1c984f5b0f0dfb937a08db0210df6-2250x1500.jpg)
We commissioned the photographer Gerrard Gethings to create minimal, stylised art direction and photography of different dog breeds to perfectly complement the brand identity.