Nirvana Life is a Bali-based wellness brand rooted in mindfulness and conscious living. We refined its visual identity to create a more sophisticated, balanced, and scalable brand for its next phase of growth.

Nirvana Life has established itself as a world-class wellbeing destination, with a luxury spa and members’ club renowned for their exceptional experience. As the brand enters an exciting period of growth — expanding into new territories and sectors — the opportunity emerged to ensure their visual identity reflected the sophistication and quality of the experience they deliver. The brief was to evolve the brand to support this expansion: creating a flexible, confident identity that could grow with Nirvana Life whilst remaining rooted in wellbeing and mindfulness.

Building from the original logomark and logotype, we refined the identity to create a more sophisticated and confident brand. A bespoke serif logotype was developed, with careful consideration given to weight, proportion, and balance between the logotype and the mark. A new primary serif typeface was introduced, bringing a sense of elegance and luxury that matches the premium, wellness-focused experience Nirvana Life is known for — reinforcing their market-leading position as they continue to grow.