Reay Projects are development advisers who steer complex estate developments for private clients, from first vision to lasting legacy. Their discreet, expert counsel is brought to the fore with a refined brand and website, positioning Reay Projects as the trusted partner clients turn to for certainty at every stage.
The Brief
Founded by Peter Reay, a chartered surveyor and architect with over three decades of experience, Reay Projects had successfully supported their clients and grown largely through word of mouth. The challenge was to turn that hard-won reputation into a brand that could speak for itself.
Reay Projects provides the kind of trusted advice clients didn’t know they needed until it arrived. The brand had to make that value clear from the first impression: confident enough to sit alongside the calibre of its clients and projects, while remaining discreet, independent and reassuring.
The Solution
We kept the existing logo and built a refined, confident brand system around it. Working closely with Peter, we sharpened the positioning and messaging, developed a considered visual identity and tone of voice, and introduced a distinctive emboss as a mark of quality and craft. The verbal identity gives Reay Projects a clear, assured voice that mirrors the experience of working with the team.
The system is applied to every touchpoint a private client encounters: a rebuilt website, a corporate communications pack, including a master presentation design and digital templates, as well as a full stationery suite. The result is a discreet, premium brand that works as a quiet validation tool and gives Reay Projects a confident platform to grow.
The Client
Campbell Hay orchestrated a subtle yet powerful evolution of the company brand, creating a platform for the next stage of marketing. This encompassed the brand messaging, website, and both digital and printed materials. The team are talented, knowledgeable and a pleasure to deal with, providing clear guidance and expert support throughout every stage of the brand's development.
Peter Reay
Director, Reay Projects
Client
- Reay Projects
We overhauled the brand’s digital presence including the development of a new website and suite of presentation templates.
Printed materials took an editorial approach that prioritises elegant composition, sensitive typography and a refined use of colour.
