Work Process About

Founded in 1855, Saffery is one of the UK’s oldest accounting firms, and remains entirely independent. The new brand identity we developed builds on this unparalleled heritage and positions the firm for growth, alongside its clients, well into the future.

The Brief

In 2007, Saffery joined Nexia, a network of independent accounting and consultancy firms. We were asked to develop a new brand to help the firm align more with Nexia’s visual identity. After a series of workshops and key stakeholder interviews, it was clear the firm’s heritage, service standards and partnerships were at the brand’s core. Our work needed to strike a balance between modernity and tradition.

The Solution

Working with the existing Nexia logo mark, we created a new heritage tagline, brand copy, art direction, a darker version of the Nexia colour palette, and applied a new serif typeface to reflect the firm’s heritage, stability and longevity. This approach visually connected the firm to the Nexia group, while retaining its own personality and voice across its 10 UK offices and broader international affiliations.

A comprehensive set of brand assets were created to help build out the brand across print and digital, from bespoke copy to brand animations, and photography.

Building on Saffery’s proud history a new heritage line has been created, ‘Since 1855’ reflects their longstanding position within their industry.