The Pembridge is a boutique apartment development set in the heart of Notting Hill. The building’s modern architecture and thoughtfully designed interiors balance contemporary luxury with warm touches.
The Brief
Princeton Investments have built a track record of unlocking value through an opportunistic approach. They approached us to create a new brand identity and marketing content for The Pembridge, designed by award-winning practice Stiff + Trevillion.
The Solution
Taking inspiration from the physical aspects of the building, in particular the ridged cladding on the facade, we created a brand graphic that uses rhythm as a visual motif, reflecting the pulse of Notting Hill and the lives of future residents.
The Client
Campbell Hay created a well-thought-out, elegant campaign. They took time to really understand our product and produce a focussed, informative set of marketing material that really caught the essence of the apartments and their environment.
Anthony Payne
Director of Asset Management, Princeton
Client
- Princeton Investments
Industry
![The Pembridge](https://cdn.sanity.io/images/w29xoird/production/1fae11299b12fc121184e5807d24d300a65afe03-2250x1500.jpg)
Inspired by the ridged cladding on the facade of the building, a signature graphic animation was developed. Passing, intersecting and connecting lines conjure a sense of rhythm and the passage of time.
![](https://cdn.sanity.io/images/w29xoird/production/327eb232b7baafaf9903bbbacd698ce59d5cc488-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/8c1966e7c62bbeff8adc0470d8e579c4a29a41bb-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/b24246af116bf139050f1117e849aaa1fe6b517d-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/4796704863cecf7436c7871509f0fce73c339633-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/83c643830f865150fb81ca49988d8f90f4e80fc1-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/5fe527439d0ec12f09620ad90269291633c40910-2250x1500.jpg)
![](https://cdn.sanity.io/images/w29xoird/production/bdf9e649ef36724ced1ee70efd9788ea3f0e444b-2250x1500.jpg)
We commissioned photography across the area to shape a narrative that describes the journey through an ideal day in Notting Hill.
![](https://cdn.sanity.io/images/w29xoird/production/9838e86c0fcc513903afb4bf0a6e1336505f6ecc-2250x1500.jpg)