Reliable, precise, and built for purpose. Archer delivers CAT A & B commercial fit-outs for landlords and occupiers. As a new player in the market, they needed an identity that would clearly communicate their technical expertise and set them apart in a competitive landscape.

Archer approached us to create an identity that reflects their expertise in CAT A and CAT B commercial fit-outs. Operating through traditional and hybrid Detail & Build models, they needed an identity to convey precision, professionalism, and technical competence. The name and visual identity had to resonate with landlords and occupiers — communicating structure, reliability, and attention to detail.

The name Archer was chosen to reflect accuracy and control — qualities at the core of the business. Visually, the identity draws from the structural world of architecture and construction: grid-based layouts, geometric forms, and a typographic style mirror the technical precision of Archer’s work. The result is a confident identity that embodies Archer’s ethos: clear thinking and precise execution.